|Kristi and Scot Redman|
Word came yesterday that D Magazine has acquired the site, and the Redmans along with it, and has renamed this venture StyleSheet.
FrontBurner's, Jason Heid explained, "We fell in love with this great little website called “Hilltop Glossy,” which focused on the fashions of SMU students, and was run by two SMU film graduates (who also work as church youth ministers) named Kristi and Scot Redman.
I find it interesting that they would choose to dilute their own web traffic with yet another blog instead of merging this concept with their existing fashion and style blog, ShopTalk, which already has a following.
Kristi Redman said of the partnership, "D was a fan (of ours). And we are a fan of theirs. And so, D StyleSheet was created! It's the perfect match! Hilltop Glossy was primarily a SMU-centric fashion blog. D StyleSheet will expand to cover all fashion throughout Dallas."
With the addition of StyleSheet, D Magazine staffers are now operating 8 blogs. Sources at D say that "transformations" are underway with regards to the fashion blogs but were reluctant to say more. I guess we will have to wait and see what they have in store for us!