Wednesday, September 28, 2011

Hot Picks for Fall: The Making of a TV Segment

Last Friday, I appeared on WFAA's Daybreak with Ron Corning to chat about my "Hot Picks for Fall". Here's how the segment turned out:



It seems like I just showed up and talked 3 minutes - so effortless, right?! Um, so not!

I thought I'd share with you some of the behind the scenes chaos that goes into producing a segment like this.  It always starts with a text or a call from Ron Corning, the morning show anchor for Daybreak, "Hey, wanna do something ____day?" To which I always reply back, "Heck yeah! What 'cha thinking?"  And we brainstorm from there.

Since Friday, September 21 was the first day of Fall, we decided to create a segment based on my "Hot Picks for Fall" and touch on fashion, food and events.

Since we didn't have the time or budget for live models, Ron says, "Can you come dressed in something that represents some of the trends we will be talking about?" Hmmm. I immediately pick up the phone and call Alison Volk at Tootsies and say, "I'm coming over to talk about Fall trends."

I decided to play this game with myself called "How many Fall trends can you fit into one outfit"?  So I ended up picking out bootie shoes, wide-legged pants, a sheer blouse with a geometric pattern, a fur vest and a snakeskin bag. 6 trends covered in one outfit. Not too shabby!

My next stop was Centennial Liquor. I've worked with the Centennial Beverage Group marketing peeps in the past, so I called them up and said, "I'm doing a piece on "Skinny Cocktails". Can I come pick up some options?"

But, of course, it wasn't that easy. I had to go to two different stores to find all of the choices I wanted to showcase:  Bethenny Frankle's SkinnyGirl Margarita and Sangria, Firefly Skinny Sweet Tea, Jose Curevo Light Margarita Mix, Voli and Veev Vodkas and a few others.

The event coverage was easy, just a few emails for copy and photos from the Granada Theater about the Blondie show and to the Dallas Arts District about their Art in October program.

What a happy coincidence that one of my clients is Cafe Brazil and they just happen to be ready to roll out their Holiday Menu the first week in October, which includes Pumpkin Pancakes.

So, on Friday morning I get up at 4:30 AM to get dressed and schlep all of my clothes, shoes, handbags and liquor over to the WFAA studios in Victory Plaza.  Thankfully, it all fit in a small rolling suitcase so I didn't have to carry boxes.

Cafe Brazil/University Park Manager, Chad Martin, showed up at 6 AM and started flipping Pumpkin Pancakes... and you can see how it went from there on the video.

I would've gone home and taken a nap, but I had to attend the Celebrity Waiter Luncheon benefiting Family Gateway.  But that's another blog post...

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