|Lisa Petty with Cynthia Smoot|
Not generally the thing that comes to mind when thinking about Dallas. I kid! I'm sure there are some out there. A few anyway.
When Cheryl "Finn" Finnegan left her job in Marketing & Sales at a major clothing manufacturer in the U.S., she moved to Mexico to enjoy a more relaxed post-divorce lifestyle. She never expected that the inspiration provided by her new neighbors and surroundings would help her launch a popular jewelry line.
As Finn settled in to the little town of San Miguel de Allende, she began to appreciate the spirituality her neighbors celebrated in their everyday lives. She became enthralled with their devotion to the virgin of Guadalupe and, incorporating her own inspiration from the strength of women and goddesses, she began to design key chains decorated with iconic imagery.
After marketing her designs to her neighbors, her creations began to gain recognition and grew into the (VSA) Virgins Saints and Angels line of jewelry and accessories that now adorns the bodies and homes of celebrities around the world.
Guitarist Dave Navarro rocks VSA, as do actors Mickey Rourke and Lauren Conrad. The fabulous Kardashian sisters, Kim, Khloe, and Kourtney, recently collaborated with Finn to design their magnificent Armenian-inspired line of VSA jewelry.
SWAG is a fabulous new jewelry store in NorthPark Center who hosted Finn last week for a meet and greet so she could show off her designs to some of Big D's trendiest fashionistas. After all, we Dallas gals do love our bling!
Lisa Petty of DFW Style Daily hosted this affair and was resplendent in a black cocktail dress with a big bow at her waist, which she said took her an hour to tie it perfectly. SWAG is owned by Lisa Alfieri and is quickly becoming the Dallas destination for edgy designer jewelry such as Thomas Sabo, Pandora Jewelry , Virgins Saints and Angels, King Baby Studio, Alwand Vahan, Dian Malouf and, of course, VSA.
SWAG, 8687 North Central Expressway, NorthPark Center #510, Dallas, TX 75225 (located next to Anthropologie, down by Neiman Marcus)