Monday, June 4, 2012

Make Up For Ever comes to NorthPark Center

Make Up For Ever offers clients a unique shopping experience that truly brings the brand’s passion for artistry and education to life.  I recently got a sneak preview of their new boutique at NorthPark Center and felt like a kid in a candy store getting to experiment and play with their expansive line of colors and products.

Thought of as the candy store of make up shops, the shop carries more than 1,500 products in nearly every color imaginable, including special FX items used on the sets of some of the most popular TV shows and films– making the Dallas Boutique a coveted destination among consumers looking for high-performance products with one of the most extensive shade assortments on the market, as well as the city’s diverse make up artist community.

The MAKE UP FOR EVER Dallas Boutique features a number of interactive tools and services to provide a unique and personalized shopping experience:

Lash Bar
  • Video Make Up Lesson Recording Studio – Want a lesson from one of their pros? The make up station mirror boasts a built in video camera that will record their artist giving you a customized, step by step make up lesson, focusing on one particular feature or look, or the entire face. You can then take the recorded lesson home with you on a custom MAKE UP FOR EVER USB so you can expertly re-create it at home and post it to social media. The USB for a 30 minute recorded lesson can be purchased for $20, and the USB for a 60 minute recorded lesson can be purchased for $35.

  • Make Up School – a series of interactive, personalized make up sessions are offered to educate consumers on application techniques and how to achieve specific looks. Their artists do one half of the client’s face, and then help you to do the other so you are actually learning how to get the look on your own.  Choose from focused lessons highlighting one particular feature, or build a custom lesson by selecting the complexion, eye and lip service of their choice. Lesson prices range from $40 to $120, and each lesson purchase is fully redeemable in product valued at the cost of the lesson.

  • Custom Foundation Blending – all boutiques offer a special custom blending services where their artists mix clients’ unique shades of Face & Body Liquid Make Up to ensure it perfectly matches their skin tone. Even better, each client’s personal shade is kept on file so you can come back to replenish when needed.

  • Smart Board – this interactive touch screen can be used to create customized make up designs and face charts. The computerized white board and can be drawn on using fingertips or a special pen, and font colors have been matched to MAKE UP FOR EVER’S full shade assortment to provide a more accurate illustration. This tool allows artists to animate application techniques and tips so clients can easily re-create the looks on their own.
“Our new Dallas Boutique is the ideal venue for sharing MAKE UP FOR EVER’S unique DNA, all-encompassing product assortment and innovative educational tools with consumers, make up artists and industry professionals,” says JP McCary, MAKE UP FOR EVER’S General Manager. 

The MAKE UP FOR EVER Dallas Boutique blends cutting-edge design with education and artistry to provide a more interactive customer experience. At 580 square feet, the boutique is designed to be reminiscent of a backstage environment set in an industrial space, complete with studio make up stations and lighting, white walls with accents of grey brick and exposed wood beams throughout. The space also features a long communal table highlighting new and seasonal launches that was designed for clients to sit and play with products before or after they make a purchase.

MAKE UP FOR EVER Dallas Boutique is located at 8687 North Central Expressway Dallas, TX 75225. Located on the ground floor of Northpark Center, outside of Nordstrom.  (214) 361-2466


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