Tuesday, March 18, 2014

Discover Custom Cosmetics from Sayuki

photo: Coast Magazine
I am a firm believer in celebrating the traits and characteristics that are uniquely you. Why would you want to look and sound and be like everyone else. B-O-R-I-N-G. Just like snowflakes, no two humans are alike and that goes for our skin, which can make finding that perfect foundation a challenge. Neiman Marcus introduced me to an exciting new company recently that I just had to share with you. It's called Sayuki Custom Cosmetics.

After spending 17 years selling cosmetics for major brands. Tracy Sayuki Wells has heard every question and complaint in the book when it comes to matching a foundation to your skin.  So, she decided to try and invent a solution. "I had an airhead moment one day and thought wouldn't it be cool if there was a machine that could scan your face and create a blend of colors and tones that would match a woman's skin perfectly?!" If Home Depot could do it with paint colors, why couldn't it be done with shin tones? After 3 1/2 years of research and development, Sayuki Custom Cosmetics was launched in 2013.

So, how does it work? You have a brief consultation with a Sayuki Custom Cosmetics advisor abut your skin (Normal or oily? You like sheer, medium or full coverage?). The advisor then places the Sayuki Skin Color Scanning device onto your cheek and neck, which analyzes your skin. That data is fed into a computer and moments later, sleek pumping metal gadgets dispense a rainbow of exacting amounts of streamlined colors that, blended, match your skin color.

photo: gummy vision

The LA Times says, "It's pretty incredible to watch — for beauty aficionados it's akin to being a candy-lover visiting Willy Wonka's Chocolate Factory." The whole process takes two and a half minutes. and them you're presented with your custom color foundation ($75). The company saves your foundation recipe, making reordering easy. Wells is onto something because Yahoo named Sayuki "The Most Innovative Product in 2013".

Other products include a Translucent SPF 30 Anti-Aging Moisturizer, Translucent Primer, Custom Blend Concealer, a Custom Tinted Moisturizer, Luminous Face Glow, Invisible Pressed Rice Powder and a Bronzer Pressed Rice Powder.

Available exclusively in Dallas at Neiman Marcus in NorthPark Center.

While I was given complimentary products, the opinions expressed in this post are my own.