Monday, April 6, 2015

Oh So Chic: BelAir

Helmed by sisters Shannon VanBeber and Melani McDougal, BelAir has become a resource for those looking for unusual, unique and exclusive items in the areas of home decor, furniture, clothing and accessories. The story of BelAir’s evolution has almost taken a page from the story of Goldilocks and the 3 Bears. Their first location opened in 2012 on Lower Greenville in a small space across from Terilli's. Their intent was to have a space to meet with clients to work on interior design projects. The main problem was that the space was too small to fit more than a handful of furniture pieces in it and they were surrounded by restaurants and bars - so walk up traffic was virtually non-existent.  Scarcely a year later, they packed up and moved to a small cottage on West Lovers Lane. The new space afforded them more square footage to showcase home accessories. It was here they decided to expand into clothing, jewelry, shoes and handbags. In 2013 they were named Best Home Accessories Shop from D Magazine and Best Shop for a Little Bit of Everything in 2014.

Limited by space restrictions at their former bungalow location, they jumped at the opportunity to move a few doors up the road when Wild Birds Unlimited decided to vacate the 2-story store located at 4719 W. Lovers Lane at Linwood. The 2,300 square foot house is packed with lines that are beautiful, functional, and cool. “I don’t like rules when it comes to design,” Shannon explains. “If you love it, do it. Mix it up. Be expressive but keep it beautiful.” Melani sources most of the store’s lines and has a knack for discovering under-the-radar brands and creating exclusive partnerships with companies unknown to Dallas. BelAir is the perfect place to shop for gifts for the hard-to-buy for person in your life. You'll find unique and fabulous finds that you can't find anywhere else around town and price's that won't break the bank.

BelAir is located at 4719 W. Lovers Lane, Dallas, Texas 75209. 214-827-7420. Their new website should be up in about a week at In the meantime, keep up with what's new by following them on Instagram @BelAirHome.

Note: BelAir is a client of Gangway Advertising and I am lucky enough to work with them to help create buzz for their brand through public relations and media outreach campaigns.