Wednesday, July 7, 2010

I am a HERO. In Sweden, anyway.

This brilliant campaign is by Radiotjanst, the organisation behind collecting the license fee for TV and radio in Sweden. In an effort to encourage young metropolitans to pay the fee (where only 6 in 10 do so voluntarily) they came up with this ‘thank you’ video praising you the subscriber.  Freakin' genius!