When you are looking to get a writer's attention, presentation is everything. I can't tell you how many bland press releases I get that are sent with NO IMAGES. How am I supposed to write about something when I don't even know what it looks like!? So, designer Rochelle Rodriguez gets a gold star sending out a great press kit. Not only did she send a very professionally produced look book to showcase her new Fall Collection - she included a mini-bottle of champagne! She's gooooooood.
And it worked, because I am writing about her. Yes, clearly my attention can be bought with champagne, so keep it coming. LOL!
Drawn to comfortable yet chic clothes for women, Rodriguez is determined to highlight natural curves in her designs. Rochelle Rodriguez Clothing launched in January 2007 and quickly became one of the most sought-after designer labels in Los Angeles. The line has been seen on the “Style Network”, “Bravo”, “Access Hollywood”, and was featured in the “Los Angeles Apparel News”. Her mission is simply to create clothing that inspires, compliments, and captures the beauty of being a woman.
This line is not currently not selling in stores. Rodriguez works directly with clients so they can customize her designs as needed. The statement dresses run $198-$325 and the gowns $600-$1100. After gaining experience in Los Angeles, the designer has returned to her roots and is currently based out of Dallas. For more info, visit http://www.rochellerodriguez.com/.
Welcome home, Rochelle!
This post was originally published at Bytes of Style.