Saturday, January 25, 2014

Addison refreshes and rebrands

Just like people, brands need an occasional makeover to stay current.  With the tagline, “It All Comes Together,” city leaders used an interactive experience last week at Whole Foods Market in Addison to introduce residents, visitors and business leaders to a fresh new branding look for the North Texas municipality.

The city’s new, clean, sophisticated blue circular mark was developed and selected through a 12-month long process involving nearly 4,000 people including residents, business leaders and visitors, along with City Council members and Addison employees.

The new logo will be used to represent Addison across all departments. The new look is “very authentic to who Addison is at the core—it has a nod to the past—but has an easy to read, vibrant, sophisticated design ideal for the present and the future,” said Carrie Rice, Director of Marketing and Communications for Addison.

Carrie Rice debuts Addison's new look

“Addison celebrated its 60th anniversary in 2013 and we felt strongly that this was the right time to rebrand our vibrant community,” said Mayor Todd Meier. “With so many new businesses, real estate developments and our population growth, we wanted to ensure the face of our community reflected the modern progressive place Addison is today without losing our friendly, welcoming, fun, tight-knit legacy.” The Mayor cited the upscale Vitruvian Park residential development, the position of Addison Airport as one of the nation’s busiest general aviation airports, Addison’s 9 million –plus square feet of prime office space that attracts major companies like Google, Mary Kay, USAA and Credera, Bottle Rockets Apps, and significantly, the redevelopment of the Village On The Parkway retail center, where Whole Foods Market and other new retailers are located.

Another exciting bit of news that was whispered to me, is that the annual Taste of Addison festival is being reworked and will be rebranded this year as Fork and Cork. Look for a more upscale feel that's modeled after the Austin Food & Wine Festival.  I can't wait to hear more about that!! To learn more visit