Wednesday, July 27, 2011

Dita Von Teese Introduces the Cointreau MargaDita

Dita Von Teese  is no stranger to controversy.  She has single-handedly revived the art of burlesque for a new generation and shocked the world with her marriage to goth-rocker Marilyn Manson several years ago.

Yep, that was an odd pair. Of course, they did share a love of make-up and costumes...

Cointreau liquor is a long-time partner of Dita's,  creating an entire "Get Contreauversial" campaign around her.  Tonight, fashionistas mixed with the local burlesque crowd at the Rosewood Mansion to celebrate the launch of her latest namesake cocktail, the Cointreau MargaDita.

The glamorous Von Teese wandered the room for at least an hour to take photos and chat with the dazzled crowd. "Can you believe how tiny her waist is?" "Her skin is flawless!" "She is absolutely stunning" were the comments I heard over and over. And yes, it was all true.

 Dawn Neufeld, Karen Lukin, Mystery Beauty, Tetia Stroud and Janet Frequez

This reinvention of the classic Margarita pays homage to the Dallas socialite, Margarita Sames, who invented the drink in 1948 while vacationing in Acapulco.

Dita Von Teese toasts this alluring woman, who unfortunately passed away this past year, by using the classic margarita ingredients as a base for her Cointreau MargaDita cocktail: Cointreau, tequila and fresh lime juice. “I wanted to keep the integrity of the original margarita recipe, but add a personal touch of my own. The juxtaposition of floral notes with spicy elements makes for a seductive twist: aromatic Monin Rose Syrup for a hint of floral, feminine perfume, and a dash of chipotle powder for an unexpected spicy smack. I think Margarita Sames would approve,” says Dita Von Teese.

The new namesake cocktail delivers the ideal combination of Cointreau’s bitter and sweet orange flavors, earthy tequila undertones, refreshing lime juice, and subtle rose notes, complete with a spicy finish. Dita Von Teese’s final tribute to Sames includes a visually stunning yellow rose petal delicately floating atop. The beautiful accent represents “the yellow rose of Texas” in honor of Sames’ native home state where she also hosted similar fabulous parties.

Cointreau MargaDita
1 oz Cointreau
1 oz Silver Tequila
1 oz Fresh Lime Juice
1/2 oz Monin Rose Syrup
1 pinch Chipotle Spice
Mix all ingredients into a cocktail shaker filled with ice. Shake vigorously and pour into a chilled coup glass. Garnish with floating organic yellow rose petals. For an added kick, add a chipotle and salt rim.

Dita will perform Thursday, July 28, at the House of Blues with her "Burlesque: Strip Strip Hooray" Variety Show. General Admission tickets are still available.