Wednesday, August 24, 2011

What IS Fashion's Night Out?

If you've been on Facebook or read any lifestyle/fashion blogs over the last several weeks, you can't help but have seen the brew-ha-ha over the upcoming extravaganza that is Fashion's Night Out.   But WHAT, you may be wondering, is this event about? Who is it for and what is the purpose? 

Let me 'splain.

"GLEE" & © 2011 Twentieth Century Fox Film Corporation. All Rights Reserved.

Fashion's Night Out, is the brainchild of Vogue's Anna Wintour. FNO was conceived in 2009 as way to gin up excitement about the upcoming shopping season. Times were desperate for retailers and designers; this was a way to lure penny-pinching consumers into stores when the merchandise was at full price. FNO was not about celebrating the runways, high-end designers and rarified goods; instead, it was a wholly commercial endeavor, one that sought the participation of every brand from Giorgio Armani to Zara. And to underscore the point that this was a party to which all were invited, Wintour, whose workday uniform involves Prada and Oscar de la Renta, made a pilgrimage to Macy's in a Queens shopping center to try to pry open the non-designer wallets of the hoi polloi.

Get Your Swag On!
With so much razzle-dazzle, retailers were confident they could stir up excitement and publicity. But would anyone actually shop?  As it turns out, some of the biggest financial gains that first year were made by stores with the least amount of hoopla in their aisles. For example, New York designer Tory Burch spent the evening at her Meatpacking District boutique where she hosted a block party with music and hamburgers. The biggest activity? Burch autographed a tote bag that was a gift with a $100 purchase. While the company wouldn't specify revenue for the night, sales were twice what organizers had hoped and dreamed.

FNO has evolved into a one-day gorge-fest of special guest appearances in boutiques large and small, hipster DJs, indie bands, a mass runway shows, and enough cocktail parties to pickle every liver from New York to Dallas to Los Angeles to London and Milan.

This year's event will be held coast-to-coast on September 8. 

For a list of event and special offerings around Dallas, visit:
NorthPark Center
Highland Park Village
Galleria Dallas
Neiman Marcus Willowbend
West Village

This year, the cast of GLEE lent their voices to the annual shopping and style extravaganza that is FNO.  This music video, created exclusively for the FNO event, has already aired during the show on Fox. If you missed it or if you want to see it again, you can watch it in its entirety here, share it with your friends—and get ready for the big night.


PS: Have you voted for me today as Dallas' Most Influential Lifestyle Blogger? I hope you will!!  You can vote once a day, every day, until September 9. I would so much appreciate your support!