Thursday, October 6, 2011

Varela + Brooks + GiltCity + Cedars Social = LOVE

One of the things I love about GiltCity is that, unlike other discount buying platforms, they don't just offer you a cheap deal - they offer you an experience.  Last Saturday morning, I enjoyed such an experience when I attended a delicious brunch at Cedars Social featuring an informal model presentation from local fashion designers, Varela + Brooks.

In case you aren't familiar with V+B, let me enlighten you:  Isabel Varela + Ashlee Brooks met working for Abi Ferrin (another local design star) in 2008 and decided to join creative forces this past January. Isabel recently made it allllllll the way to the semi-finals for consideration to appear on Season 8 of Project Runway - and although she didn't make the show this still means she will be very successful, because what "celebrity" in Dallas doesn't have some kind of reality TV claim to fame these days! Of their design sensibility, Ashlee Brooks says, “(Our customers) can continue to expect my preference for very feminine, flowing garments, and Isabel’s tailored sensibility. It is our trademark.”

Designs from Varela + Brooks 2011 Fall Collection

Connect with Varela + Brooks online through their website and Facebook page. Lisa Petty of DFW Style Daily recommends "you shop the looks you love ASAP. They don't tend to last long, as Dallas' fashionable set is snapping them up at a record pace."

Photo courtesy of Kevin T. Willoughby for GiltCity Dallas
And for Pete's sake.  If you aren't signed up to receive GiltCity's weekly email offerings yet, get with the program because you are missing out on the best experiences in the city!