Friday, February 20, 2015

Pooch Parade in Peril

The Cedar Springs Merchants Association (CSMA) is desperately seeking sponsors and donors to save one of Dallas most beloved events, the annual Pooch Parade aka Easter in Lee Park. New requirements by the City, including fencing the park perimeter, security, and permits, have driven the cost to produce Easter in Lee Park to a total of $25,000, a level no longer sustainable by the Association itself. In order to achieve CSMA’s goal of keeping the event free to the public, they are asking for the community’s help. “It would be a tragedy to lose this great Easter tradition in Dallas,” stated Alan Pierce, President of the CSMA. “We must ask for help in order to continue it.” CSMA has produced Easter in Lee Park in Dallas since 2011 after the City of Dallas asked for help to continue the event. CSMA took the responsibility of Easter in Lee Park after the Turtle Creek Association changed its spring event date. The CSMA has continued to fund the event even with loss each year. This fund raising campaign is set at $20,000. Due to the time constraints, the campaign must be fully pledged by March 4th. If the full amount of the campaign is not met, the funds are not charged, and the event will be cancelled. Potential sponsors and donors are asked to visit our GoFundMe campaign by going to

photo: Easter in Lee Park on Facebook