Wednesday, March 25, 2015

The State Fair of Texas Announces Theme for 2015

(Press Release)  Get your bags packed and your road maps ready – the State Fair of Texas® is just around the corner, bringing you an all-access pass to Texas-sized fun! A celebration of all things Texan, the State Fair encourages visitors to explore the great Lone Star State and all it has to offer. A combination of entertainment, art, agriculture, history and cuisine, the State Fair provides fairgoers with a unique way to experience every aspect of Texas culture, all in one place. With that in mind, the State Fair invites you to grab your family and friends and start planning your trip to the 2015 Fair, themed “Passport to Texas.” This year’s exposition will run Friday, September 25 through Sunday, October 18 at historic Fair Park in Dallas. Following a record-breaking 2014 season, Fair officials look forward to another year of bringing people together in celebration of the big event. Whether you’re from near or far, the State Fair wants to show you the true Texas experience.

“After 128 years of bringing quality entertainment to the community, the State Fair continues to celebrate Texas heritage, including its significant ties to agriculture and education,” explains Mitchell Glieber, State Fair of Texas president. “Seeing friends and families come back year after year reminds us that the Fair is more than just an annual event – it is an institution unique to the state of Texas that serves as one of the many special traditions our great state has to offer.”

Although last year’s Fair seems like just yesterday, September will be here before you know it, which means the State Fair of Texas team is already in full planning mode for the 2015 season. Aiming to further “Texify” the fairgrounds, the State Fair began the “Texification” project in 2014 with a series of additions and enhancements, including Texas-themed signage and flags throughout the grounds, as well as all-new Lone Star themed floats and music in the nightly Starlight Parade.

To promote the infinite opportunities for family-friendly fun around the state, the Fair recently launched an “#ExploreTexas” campaign through its email newsletter, with components on Facebook, Twitter and Instagram. This interactive campaign highlights a wide range of travel destinations throughout the state, as well as their historical significance and cultural attractions. In line with this initiative, and serving as an extension of last year’s “Texification” project, the 2015 theme aims to further support travel and tourism within the state. “Passport to Texas” encourages you to get out and discover some of Texas’ hidden gems while road tripping your way to the State Fair. Serving as a perfect end destination of a cross-country road trip or a trip down the street, the Fair brings people from all over to experience Texas tradition and all it encompasses. Mark your calendars for “Passport to Texas,” where there’s no need to travel abroad to experience culture and history – you can find it right here in the Lone Star State. Big Tex® will be waiting to extend a hearty “Howdy” to each of you when the gates swing open on Friday, September 25. For more information, visit