Tuesday, June 20, 2017

Target Scores With Store Redesign

Hey! It's Bullseye the Target mascot! 

Target opened its first store in Dallas in August 1969, and now has 47 stores and 6,700 team members across the DallasFort Worth area. Target and I are roughly the same age, and I know from personal experience that once you start approaching 50 you need a little bit of refreshing! So, I was thrilled when they invited me in to be one of the first to experience some of the redesign and upgrades they have recently made to 8 DFW locations (remaining stores to be completed later this summer and fall). Among the changes, look for more of a department store look to the clothing and home decor departments. They are incorporating mannequins and moveable walls to create boutique spaces within each department to highlight designer collaborations. You'll also notice that each dept. will offer a lot more plus sizes in mens, womens and kids. Their electronics dept can now rival any Best Buy with dedicated sales clerks who are knowledgable about products and in the grocery area they are working hard to offer local vendors like Fredericksburg peaches and Tubbs beer! Target is investing more than $220 million to remodel 28 stores in the Dallas-Fort Worth market. All the remodeled stores will receive top-to-bottom overhauls, including a mix of design and functionality, taking a customized approach to each store location. Wondering if your location is getting remodeled? Here's the timeline for completion:

  • May 2017: Addison, Grapevine, Lake Worth, Weatherford 
  • June 2017: Fort Worth Central, North Dallas Coit Road, Mansfield, McKinney, Plano West, Watauga, Frisco North 
  • July 2017: Rockwall, Burleson, Waxahachie, Euless 
  • August 2017: Love Field, Frisco, Dallas North East 
  • October 2017: Medallion, North Richland Hills, Flower Mound, Mesquite, Hurst, Cityview, Mckinney SW, Denton, Allen North, Lewisville

In addition to Target’s stores having an updated look, they will function differently enabling a digitally connected experience with an updated Order Pickup counter and Ship from Store service, which allows Target.com orders to be fulfilled from local stores and get to guests faster. Later this fall, Target will combine Cartwheel – the company’s popular savings app – with Target’s flagship app, offering guests one, easy-to-use digital solution. In addition to offering amazing brand collaborations at great prices, Target is heavily invested in the community, providing $7.8 million in cash and product donations in 2016 and participating in 26,300 volunteer hours with local organizations like the North Texas Food Bank.