It goes by several different names - Japanese Straightening, Thermal Reconditioning, Straight Perm, and Japanese Straight Perm. Jennifer Aniston was a fan and it was talked about in every celebrity and beauty magazine.
The problem with Japanese Straightening is that it's a chemical process and, if not done correctly, can burn or do real damage to your hair. I have seen first-hand how this treatment, gone wrong, can be a real disaster. One of my friends had half her bangs singed off and had to deal with growing her hair back. Took months. Lots of headbands. Not pretty.
Bravo TV star and local hair stylebrity, Daniel Lewis, at (of all places) the grocery store a couple of weeks ago and he was raving about a new straightening process sweeping salons around the country called the Brazilian Blowout.
Now, I have hair that isn't straight and it's not curly... if washed and left to air dry, it can look like I stuck my finger in a socket. Frizzola.
My typical hair routine is to spend up to 30 minutes sectioning and blow-drying my hair with a round brush, then flat ironing it to smooth it out even more. This can lead to heat damage and split ends.
So, when Daniel invited me to visit him at his salon for a complimentary visit - I was not about to turn his generous invitation down!
Here's how it's done:
In the photo above, you can see me after my Brazilian Blowout, with Daniel. My hair is soft, sleek and sexy. Yeah, baby! A huge benefit to this process is, not only does it eliminate the frizz from your hair, but it drastically cuts down on drying time. The first time I washed my hair after this process, I wanted to put it to the test, so I blew my hair dry using only my fingers to comb through it - no round brush at all. It took 5 minutes before my hair was totally dry and it was totally straight with no frizzing. AMAZING. Now, I did have to grab the brush when I was done to style it a bit around my face... but overall, I was totally impressed with the results.
The Brazilian Blowout lasts 4-6 months and is worth every bit of the $250-$300 price tag that Green Peridot charges (the same service is allegedly $700 at Frederic Fekkai).
"Remember... Hair (pregnant pause) is important." ~ Camila Alves, hostess of Shear Genius
PS: I received the Brazilian Blowout service necessary to facilitate my candid review at no charge. In addition, I received Aveda product to thank me for taking the time to participate.